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SoCô¿ôL ... Just Say Yô¿ô Newsletter
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Just Say Yô¿ô Newsletter March 6, 2001 2700 plus subscribers http://www.socool.com/yo_mail.html At long last ... after a little over a month ... we've got the software fixed to deliver the mail ... Just Say Yô¿ô Newsletter that is. Our apologies to those who may have gotten our last attempts. THIS ONE COUNTS ô¿~ THE BIG NEWS The big news of the day is that SoCô¿ôL and Just Say Yô¿ô have completed editing of four broadcast half hours of the 2000 National Yo-Yo Contest, AND, for the first time, we are making copies of these original broadcast videos available to the general public. http://www.socool.com/videos This has been a labor of love and appreciation and has yielded a result NEVER BEFORE SEEN in the yo-yo world. Talk about entertaining. Whether you are a yo-yo fan today or not, these half hour broadcasts will entertain you for many years to come. If you were there, yo'er likely to see yo'erself somewhere in these videos ... if you were not there ... it's going to feel like you were. We took three cameras with us this year, two broadcast cameras from the Community Media Center in Santa Rosa and one 3 Chip Digital Camera. We captured over 12 hours of raw footage from "The Gong Show" the night before to the sidelines, to the compulsory competitions held on many side stages, to the demonstrations of each trick done correctly, to the two handed tie breaker to the final freestyles. Our editing was done mostly on Santa Rosa's A/B Roll editing system. This editing system allows us to weave the shots from one camera seemlessly and sometimes dramatically from one shot to another. To a real fan the long shots are GREAT .. but the closeups are even more spectacular. We don't narrate, we don't comment, we don't interrupt ... rather we let the announcers voice introduce what's happening and substitute great video and freestyle music to entertain you with everything that's going on. You can see a detailed description of each half hour by visiting our Best Ever Event Videos pages at: http://www.socool.com/videos A video like this has NEVER been done of any Yo-Yo Event ... and .... may NEVER be done again !!! ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô ô¿ô On a similar front, we are still pursuing our goal of broadcasting these videos to at least 100 Community Access stations this year. We're broadcasting in 7 Northern California Communities now and have three more ready to go. By far, the MOST DIFFICULT thing we've had to do is to solicit paying sponsors. It isn't like 'the old days' for SoCô¿ôL Bob. When I did my first television production in 1975 or so, there were only 6 or 7 stations on anybody's television set. In those days, it was difficult to impossible even to get a baseball game on TV. I could walk into ANY BUSINESS, announce that I wanted to speak to someone about having one of their people on television and their entire world would immediately come to a stop. Getting on TV was a sign that you had somehow arrived. It still is a sign today, a meaningful one in my opinion, but now there are 75 to 100 stations in many cable markets. Now .. EVERYBODY is on TV .. aren't they ??? If not, why not ??? Many of the ideal prospects for sponsoring such a series of videos are not reachable. They are yo-yo companies who may have come on board to enjoy 'the boom,' and now are losing money or have disappeared. They are toy stores who never did interact with their audience and who relate these videos only to the state of their current yo-yo sales. They are corporations who make their decisions from miles away, months in advance, for a LOT MORE MONEY. Many smaller businesses ASK .. who's going to watch ? ... and can't really translate what it means when I tell them that last Tuesday's show generated approximately 1100 additional unique visits to our websites. So be it. Does this mean we're giving up? Not yet !!! When I look at these videos and the reactions of others I smile and feel good inside because: 1) I believe that the skills being demonstrated today deserve to be captured and enjoyed. Just think .. every year skilled yo-yo players of all shapes and sizes make their pilgrammage to places like Chico ... for a chance to hang out with other great players .. and to show off the best of what they can do. And who sees it ??? 2) Nobody gets killed in these videos. Nobody gets hurt. While we may bicker and/or argue and/or display our differences in other ways ... everybody becomes one at least for the moment at a yo- yo contest. 3) Because I JUST LOVE it when someone watches even one of these videos and responds without quite knowing why ... that was REALLY GOOD !!! No words .. just joy. You can continue to help !!! You can continue yo'er kind words of encouragement by email and in other ways. You can check out yo'er local community to see if it's even possible to air this now growing series of videos [we've got 15 half hours 'in the can'] in yo'er town. You can examine and/or communicate to small businesses near you that this might be an excellent way to communicate with their audience ... it still comes out to a fun and positive half hour IN PRIME TIME. You can communicate with us to tell us what you find. And now, you can purchase a copy of these four half hour broadcasts for yo'er very own. These are the kinds of videos that you will enjoy over and over and over again ... and so will yo'er family and friends. Keep Yo'er Eye on the Prize, Never Give Up, Can't Wait 'Til Next Year and Order Yo'er Copies Now !!! http://www.socool.com/videos Bob Kennedy SoCô¿ôL Bob Just Say Yô¿ô !!! http://www.socool.com http://www.justsayyo.com http://www.socool.com/tv http://www.socool.com/sponsors http://www.socool.com/yo_mail.html http://www.socool.com/videos P.S. I'll be gone for 6 days, March 9 - March 14 covering the Pomona Toy Show .. so don't panic if yo'er email doesn't get answered right away. Just Say Yô¿ô !!! Check Out The Yo-Yo Channel http://www.earthnoise.com/channels/?channelid=450 SoCô¿ôL ... Robert Kennedy Productions http://www.socool.com/productions
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